Monday, September 29, 2025 —
Logos & Brand Identity Systems
Agenda
- Review Expressive Type and Typeface Research exercise
- A Language of Signs and Symbols Reading Response Review
- The Crystal Goblet Reading Discussion
- Finish Visual Lecture: Logos
BREAK- Logo Project Instructions Review
- Logo Project Figma Template duplicate, rename, review
- Review Logo Design Tips and Tricks
- Boolean Method exercise (time permitting)
Homework
- Logo Project Draft 1 - re-read the instructions carefully!
- Howtocrit.com reading and answer discussion questions In Figjam - do in groups of up to 3 people If you want to!
- "See How You Feel" from Symbols, by David Gibbs
- “Hear All Ye People; Hearken, O Earth”by Errol Morris, The New York Times, 2012
Supplemental ReadingsLogotype (skim/browse)
Politics of Design, Symbols and Icons chapter by Ruben Pater
Graphic Design: The New Basics, "Figure/Ground, Framing" chapter, Ellen Lupton
Watch Helvetica (2007), directed by Gary Hustwit on Kanopy (log in access via your NYU account)